Monday, August 13, 2012

Web Design Tactics to Help You When You're Stuck


Web design can be incredibly frustrating.  You would think that with the infinite possibilities of what-goes-where it be pretty easy to land a design that works, yet somehow we have all been stuck before working hour after hour on a design that refuses to look right. Throwing away pixels like they are going out of style. 
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Design from the inside out :
This is some of the best advice anyone ever gave me about web design .A lot of designers start off a design by focusing on the header.  Often times what is inside the page is what makes it look good, the header is supplementary.  Try leaving the header alone for a while and working on some elements in the body, you will be surprised at how much easier it is to design a page once you have got a solid body going.
Sketch something:
The best part of creating mock-ups this way is the speed at which you can burn through possible layout ideas.  Sketch something, scribble it out.  Sketch something else, scribble it out.  Do this ten times and you have probably got a fairly decent idea of how to the page should come together.  We have used a few wire frame applications like Axure, but we have still found ourselves to be our most efficient while bathed in the saucy aroma of white board markers.
Seek inspiration offline:
Open up a magazine or newspaper, go to the grocery store and look at the packaging, watch a television ad.  Pay attention to things that are applicable to your design such as color, typography, and element placement.  Ask yourself questions like What is it we like about this magazine ad? And What is about this packaging that just works?  There is a lot you can learn from observing traditional media.  A few years ago a co-worker of mine lent me a book full of Russian posters and print ads from the 1920's.  The lessons learned from looking at some of the material were invaluable.
Don't be a one-hit-wonder:
Try to avoid using the same techniques over and over again, even if you have done really well with them in the past.  Gradient rectangles are my crutch – we have a terrible habit of using them whenever we feel like a design is not working.  This design sucks...We will add a rectangle with a gradient fill. The result is usually something that we are unhappy with because it looks the same as all my previous work. Try imposing yourself with silly rules, such as No drop shadows today  or  2D elements only. Locking yourself out from certain design habits forces you to learn new ones.Our happiness as a designer coincides with my ability to produce something that looks great but is different from anything we have done before. 
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7 comments:

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